Reading Assignment February 17th.
The speaker in podcasting clip is giving a nice review of podcasting, its implication, its application, implementation, validation of organization and changing media.
As mentioned by the speaker, podcasting applies to everyone in an organization, it could be a non-profit organization, educational, business, or academia. Podcasting applications are very broad and wide it’s in associations or in corporations.
The key point is the communication and the focus is on e-mail, the way we communicate in the world is changing, the change of pace of media, we can implement podcasting for the success of an organization.
The other key point is the strategy of podcasting, establishing innovations, broad contacts, pioneer in communication internal podcasting and communication, for example in academics, about the student’s curriculum, class notes, course material, etc. In business, build your audience, look for feed backs from company, frequent, timely, relevant and targeted contacts. Provide opportunities to experiment, what’s working the best for the company, update the customers, the more often your name is out in the public more popularity you will gain. Same works for the non-profit organizations, like place of worships, churches, temples or mosques, people solicits or ask for donations and contributions. Even if you are not producing, you can participate in it, you can sponsor it.
Another key point is the cross over in above three is the same medium of communication, such as e-mail, Webs, on-line, print or television. Speaker is saying the podcasting is the perfect extension of communication, extending messages to all different organizations, entertaining, accessible, energizes the communication effectively.
Per speaker validation of podcasting, audio, video, e-mail are all very effective and very dominant, most of the people check their e-mail pretty frequently. Podcasting is customer retention media. Blogging is another communication tool, which is becoming a common media in business and social world. Search is very timely and relevant short medium. On-line media and advertising is very popular, you can buy on-line any specific thing, geographically at any location any time. The three critical elements are target, relevant and measureable.
Compounding communication, the relevant audio, video, television, digital, all have individualized media experience. For publishing of relevant content there are libraries, archives. Key uses of podcasting, you innovate, use in education as in giving the educational messages, publication by getting the company name out and public relations podcasting by media relations, e.g. advertising, marketing, sponsoring and content sponsoring to politics and interviews.
Can blogs revolutionize progressive media?
The article is about the blog’s popularity, and how it has affected the political environment.
Key point according to the article by Lakshmi Choudhry, blogs are becoming very popular in general and specifically successful for the Democratic Party leadership, through the net roots. There is Internet, e-mails and message boards, blogs are much cheaper, faster and interactive for voters, they are very helping towards the campaign as compared to the news papers or television media.
Another point by the writer, blogging encourages a participatory media, computer savvy people participate in putting their ideas through blogs on Internet without the fear of being penalized by any one and all different opinions are converged through the Internet. Per, author,p.4, “ blogs- and more broadly, netroots tools- have the potential to become engines of truly democratic, bottom-up, issue-rich political participation”.
In the article “Is Google Making Us Stupid?” is about the impact of Internet on our brains and how are thinking are changing.
The main point is people spend so much time on Internet, it is kind of addictive, if you go to one Web site that can take you to several other sites, where you can get enormous amount of information in such short period of time, as compared to reading a book. Although some people still enjoy reading a book while sitting or relaxing in their comfort zone. As mentioned by the author in the article, p.2, “Marshall McLuhan pointed out in the 1960’s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way net distributes it”.
The idea pointed out in Erick Schmidt’s words, in the article, p.7, “Google is motivated by a desire to use technology, to solve problems that have never been solved before.” This seems so true sometimes, but not always.
The challenging question from this week’s reading is about the belief that our “brain circuits” can be re-wired? I really do not agree with this, may be more explanation might change my mind.
Discussion Questions:
Are the blogs safe enough for anyone to put their opinions freely?
Why the word “podcasting” is unknown to the general public? When it sounds like such a useful tool as mentioned in the clip.
From this week’s learning, podcasting clip was the most informative, I will try to introduce podcasting at my business, work and academia as well.
Sunday, February 15, 2009
Thursday, February 12, 2009
co
The article on reinvention of the World Wide Web by Bill Hilf is describing, how the new media emerges from the standards of old media, such as radio broadcast, film, print and television converging with the development of multimedia, such as CD-ROM content, PC, console games film and video, kiosks, etc. The combination of all these old and new media brought us the World Wide Web or the Internet. This is the author’s idea “Media convergence is the inevitable by-product of the digital evolution”p.1. It is amazing for people to have an interactive global experience via Internet.
The other point that author emphasized is on p.2 “In many ways, convergence is both true and sound theory: media have joined together in many ways and it could be reasonably argued that the Web is the most “multi” of all media types”.
The idea of visualization of listening to the radio broadcast verses watching the television, where both served the same purposes of advertisement and entertainment, radio can be listened any where any time , where as we have to sit in front of the television to watch, same as another box to look into is the computer Internet Web. As McLuhan states about the media content “is the numb stance o f the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind”.
The idea of contrast between the printing press and the Web, news papers get printed in a timely manner, whereas on Web you can read worldwide latest news twenty four hours a day anywhere in the world. As mentioned in the article, p.4 “Along with immediacy, the Web provides the ability to deliver a tremendously larger amount of content than traditional print”.
It was interesting to read the historic perspective of printing press, the gathering of all the news and ideas, then providing them to the mass media. It is fascinating how people in 15th century had so many books to read for few literates, like the Web today with a data overload full of information. In 1588, an Italian engineer Agostino Ramelli designed a “reading wheel”, Ramelli explains how “ a man can see and turn through a large number of books without moving from one spot”. This can be compared to the Web browser of today’s world.
Spoiling Survivor is about the famous Survivor show on television, where the interest of producers and consumers overlap or conflict with each other.
The key idea is about the spoilers, the hard core fans of the show, how they deeply get involved in the show, like using the satellite pictures, watching the taped episodes very keenly, and looked for the hidden information in the show in order to reveal the ending, that really spoils the show for the producers and some audience.
The next idea is the spoiling done as collective intelligence, per Pierre Levy “No one knows everything, everyone knows something, all resides in humanity”. It reflects the collective intelligence of the community that gives them the greater power over the producer. Jenkins, p.27, Levy suggests, “that collective intelligence will gradually alter the ways commodity culture operates, Levy sees industry panic over audience participation as shortsighted”.
Another interesting point is participatory, social process of acquiring knowledge holds the collective intelligence. The interest of consumers and producers can be conflicting or overlapping, but they cannot be the same.
My challenging concept from the week’s reading was the question of how does the collective intelligence in the digital communication age breaks down the expert paradigm from the pre-digital communication era.
What did they really mean by ‘myopic perspective”?
Are they going to be producing more shows like Survivor in near future?
This week’s reading about the invention of the printing press and the comparison of newspaper reading verses going into the Web, where you can access all the latest news twenty four hours a day really fascinates me and saves on the paper trash as well.
The other point that author emphasized is on p.2 “In many ways, convergence is both true and sound theory: media have joined together in many ways and it could be reasonably argued that the Web is the most “multi” of all media types”.
The idea of visualization of listening to the radio broadcast verses watching the television, where both served the same purposes of advertisement and entertainment, radio can be listened any where any time , where as we have to sit in front of the television to watch, same as another box to look into is the computer Internet Web. As McLuhan states about the media content “is the numb stance o f the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind”.
The idea of contrast between the printing press and the Web, news papers get printed in a timely manner, whereas on Web you can read worldwide latest news twenty four hours a day anywhere in the world. As mentioned in the article, p.4 “Along with immediacy, the Web provides the ability to deliver a tremendously larger amount of content than traditional print”.
It was interesting to read the historic perspective of printing press, the gathering of all the news and ideas, then providing them to the mass media. It is fascinating how people in 15th century had so many books to read for few literates, like the Web today with a data overload full of information. In 1588, an Italian engineer Agostino Ramelli designed a “reading wheel”, Ramelli explains how “ a man can see and turn through a large number of books without moving from one spot”. This can be compared to the Web browser of today’s world.
Spoiling Survivor is about the famous Survivor show on television, where the interest of producers and consumers overlap or conflict with each other.
The key idea is about the spoilers, the hard core fans of the show, how they deeply get involved in the show, like using the satellite pictures, watching the taped episodes very keenly, and looked for the hidden information in the show in order to reveal the ending, that really spoils the show for the producers and some audience.
The next idea is the spoiling done as collective intelligence, per Pierre Levy “No one knows everything, everyone knows something, all resides in humanity”. It reflects the collective intelligence of the community that gives them the greater power over the producer. Jenkins, p.27, Levy suggests, “that collective intelligence will gradually alter the ways commodity culture operates, Levy sees industry panic over audience participation as shortsighted”.
Another interesting point is participatory, social process of acquiring knowledge holds the collective intelligence. The interest of consumers and producers can be conflicting or overlapping, but they cannot be the same.
My challenging concept from the week’s reading was the question of how does the collective intelligence in the digital communication age breaks down the expert paradigm from the pre-digital communication era.
What did they really mean by ‘myopic perspective”?
Are they going to be producing more shows like Survivor in near future?
This week’s reading about the invention of the printing press and the comparison of newspaper reading verses going into the Web, where you can access all the latest news twenty four hours a day really fascinates me and saves on the paper trash as well.
Sunday, February 8, 2009
Intriguing paradox - the idea of two competing ideas which are both true, it is a metaphor way. The Internet makes us all look all over the universe, the television broadcastings are being watched at the same time all over the world, people‘s culture become similar. There are some global advantages, Internet is like a global village, you can publish your own website, the availability of technology is an amazing change for example blogging and making your own web sites and it is so much easier to publish them on Internet. Television is just watching, but Internet technology is more accessible to mass audience, there can be a two way communication on Internet with interaction and feedback.
Internet really communicates in between multiple people for example, sound waves that are the biological nature of face to face communication, verses chatting on computer. How distant education is becoming so popular, more and more multimedia is coming, some people do their groceries on - line because it is a convenience for them at the same time their social skills. People seem like physically isolated, but they are mentally alert, people have the freedom to do things different ways.
Television is really a one way conversation, it’s centripetal force moves the viewers to watch the events, which drives you in one area for in doors, on the other hand Internet is out doors, it’s centrifugal force takes you to on-line cyberspace, you are reaching the outside world, take you to different web sites and if you keep on clicking it take you further out, which expands you to learn several other topics. On Television you can change different channels and watch but on Internet you can go to so many places.
As mentioned by Mark Federman our digital identity, like web , weblogs, web page postings and other digital media makes several digiSelves. Our identity in the cyberspace can bring us into identity thefts through different database . According to the Cultural Paradox article,” the loss of our digiSelf creates the McLuhanesque anti-environment that enables us to take notice of its manifest reality”.
3 key ideas in the readings are:
1.digiSelf
2. Internet
3.Television
Discussion Questions:
Are the digiSelf really not secured?
Is this really true that the use of media is stopping us to think?
Are we loosing the natural art, due to the digital innovations?
This week’s presentation gave me a very thorough picture of internet, cyberspace and
In future I have to be very careful about digiSelf and identity thefts.
Internet really communicates in between multiple people for example, sound waves that are the biological nature of face to face communication, verses chatting on computer. How distant education is becoming so popular, more and more multimedia is coming, some people do their groceries on - line because it is a convenience for them at the same time their social skills. People seem like physically isolated, but they are mentally alert, people have the freedom to do things different ways.
Television is really a one way conversation, it’s centripetal force moves the viewers to watch the events, which drives you in one area for in doors, on the other hand Internet is out doors, it’s centrifugal force takes you to on-line cyberspace, you are reaching the outside world, take you to different web sites and if you keep on clicking it take you further out, which expands you to learn several other topics. On Television you can change different channels and watch but on Internet you can go to so many places.
As mentioned by Mark Federman our digital identity, like web , weblogs, web page postings and other digital media makes several digiSelves. Our identity in the cyberspace can bring us into identity thefts through different database . According to the Cultural Paradox article,” the loss of our digiSelf creates the McLuhanesque anti-environment that enables us to take notice of its manifest reality”.
3 key ideas in the readings are:
1.digiSelf
2. Internet
3.Television
Discussion Questions:
Are the digiSelf really not secured?
Is this really true that the use of media is stopping us to think?
Are we loosing the natural art, due to the digital innovations?
This week’s presentation gave me a very thorough picture of internet, cyberspace and
In future I have to be very careful about digiSelf and identity thefts.
Con
CONVERGENCE CULTURE
As learned from the Convergence culture book by Henry Jenkins, convergence is the flow of content of multiple media, it is a merge of the new and old media, convergence occurs in all different ways in technological, cultural, industrial, or social advances. Convergence encourages consumers to look into the new technology through each individual’s needs or thinking, or with social interactions with others. For example it is amazing to talk through a computerized camera attached telephone, on each side of the world and we can see each other personally through this Technical device.
The first key idea, the author’s claim that convergence is “an old concept taking on new meanings,” it means the change to attract the consumers to something new, although the roots of the innovation are the same. The new media can bring new change, keeping the old ideas in mind, but cannot replace it, there all different kinds of consumers these day , some are computer savvy and some are not , who want their lives to be kept simple.
The second idea is about the participative culture that helps drive the process of convergence culture through internet interactions, when we publish our own blogs, we put our own information according to our knowledge, which goes to the consumers. It is just amazing how we put a few words on the internet to inquire and we can gather enormous amount of information in seconds from over the world. Participation involves the abilities of different people in this emerging culture.
It is so hard for some people to deal with the new escalated functions in our daily life like all these digital boxes attached to the television and consoles, it is difficult to figure out where everything is converged, what functions it does and how to use each remote, that is when people want to go back to the original simple methods. For some the new media mishmash or conglomerates are fascinating and they get entertained by the convergence.
The third is the media convergence. Convergence takes place in our daily life more often than before, by the time one gets acquainted with one product a new better quality and better priced products comes in the market to attract the consumers. Sometimes the companies even obsolete the older product, when replacement parts of the older product are not available, then consumers are bound to get the new product.
My most difficult concept from this week’s reading was the author’s report from Cheskin Research”…What we are seeing is the hardware diverging while the content converges.” And the media conglomerates as well.
Questions to discuss:
How can we convince people to become computer savvy?
How can we facilitate conversions to people who are not computer savvy or do not know the digital conversions?
We are in the age of convergence culture, all the accessories or the luxuries are becoming the necessities of our daily life, like the cell phones, navigation system, answering machines, caller I.D. in the phone system, computers and microwaves. This relates to my week’s readings, to merge into the convergent media as fast as we can before we get many more new innovations. I have definitely learned a lot about convergence cultures.
As learned from the Convergence culture book by Henry Jenkins, convergence is the flow of content of multiple media, it is a merge of the new and old media, convergence occurs in all different ways in technological, cultural, industrial, or social advances. Convergence encourages consumers to look into the new technology through each individual’s needs or thinking, or with social interactions with others. For example it is amazing to talk through a computerized camera attached telephone, on each side of the world and we can see each other personally through this Technical device.
The first key idea, the author’s claim that convergence is “an old concept taking on new meanings,” it means the change to attract the consumers to something new, although the roots of the innovation are the same. The new media can bring new change, keeping the old ideas in mind, but cannot replace it, there all different kinds of consumers these day , some are computer savvy and some are not , who want their lives to be kept simple.
The second idea is about the participative culture that helps drive the process of convergence culture through internet interactions, when we publish our own blogs, we put our own information according to our knowledge, which goes to the consumers. It is just amazing how we put a few words on the internet to inquire and we can gather enormous amount of information in seconds from over the world. Participation involves the abilities of different people in this emerging culture.
It is so hard for some people to deal with the new escalated functions in our daily life like all these digital boxes attached to the television and consoles, it is difficult to figure out where everything is converged, what functions it does and how to use each remote, that is when people want to go back to the original simple methods. For some the new media mishmash or conglomerates are fascinating and they get entertained by the convergence.
The third is the media convergence. Convergence takes place in our daily life more often than before, by the time one gets acquainted with one product a new better quality and better priced products comes in the market to attract the consumers. Sometimes the companies even obsolete the older product, when replacement parts of the older product are not available, then consumers are bound to get the new product.
My most difficult concept from this week’s reading was the author’s report from Cheskin Research”…What we are seeing is the hardware diverging while the content converges.” And the media conglomerates as well.
Questions to discuss:
How can we convince people to become computer savvy?
How can we facilitate conversions to people who are not computer savvy or do not know the digital conversions?
We are in the age of convergence culture, all the accessories or the luxuries are becoming the necessities of our daily life, like the cell phones, navigation system, answering machines, caller I.D. in the phone system, computers and microwaves. This relates to my week’s readings, to merge into the convergent media as fast as we can before we get many more new innovations. I have definitely learned a lot about convergence cultures.
Saturday, January 31, 2009
CONVERGING DIGITAL MEDIA
CONVERGING DIGITAL MEDIA
This week’s course readings about the acoustic space and the internet was a very good learning experience for me, I read the papers once I was not able to follow them as much ,when I read them the second time they sounded pretty interesting.
According to McLuhan (Levinson, 1999), acoustic space came before the alphabets. We have to know the alphabets, for example different languages have different alphabets that can be totally different from the alphabets we learn initially. Alphabets have the segregating tendency, like doctors, lawyers, and other different professions, they all have different construction of meanings or different languages. A child requires schooling in order to read and write, but they grasp the speech as they hear. Sound is all over our environment, in this digital world McLuhan writes about television being on the same wave length as Internet.
The web has changed the way we store organized information, for example the information stored in library. Each web is one note and we find web by association.
The three key ideas in the readings:
• Acoustic World
• Visual World
• Digital World
It is amazing how things being delivered and how things being relayed for example some programs on radio are better than watching on T.V. It is more enjoying reading a book than watching the movie based on that book and Broadway shows are much more realistic than a movie. We can see the world in real life, total emersion is acoustic world, and our eyes work like digital camera through retina, visual world is the perception. Digitalization makes the whole world a segment, latest technology is digitalization. Communication is more effective with text message for example if we do not feel like talking to someone it is more convenient and more effective.
The most difficult reading for this week was “The song of the alphabet in cyberspace”(Levinson,1999). It was hard to grasp the concept of McLuhan’s acoustic space. After reading the paper a couple of times and referring back to the lecture, I understood the concept.
The discussion questions are:
How do you determine the accuracy of the Internet?
How much will digital communication effect verbal communication?
This week’s readings and lecture will definitely help me at my work and my future classes.
This week’s course readings about the acoustic space and the internet was a very good learning experience for me, I read the papers once I was not able to follow them as much ,when I read them the second time they sounded pretty interesting.
According to McLuhan (Levinson, 1999), acoustic space came before the alphabets. We have to know the alphabets, for example different languages have different alphabets that can be totally different from the alphabets we learn initially. Alphabets have the segregating tendency, like doctors, lawyers, and other different professions, they all have different construction of meanings or different languages. A child requires schooling in order to read and write, but they grasp the speech as they hear. Sound is all over our environment, in this digital world McLuhan writes about television being on the same wave length as Internet.
The web has changed the way we store organized information, for example the information stored in library. Each web is one note and we find web by association.
The three key ideas in the readings:
• Acoustic World
• Visual World
• Digital World
It is amazing how things being delivered and how things being relayed for example some programs on radio are better than watching on T.V. It is more enjoying reading a book than watching the movie based on that book and Broadway shows are much more realistic than a movie. We can see the world in real life, total emersion is acoustic world, and our eyes work like digital camera through retina, visual world is the perception. Digitalization makes the whole world a segment, latest technology is digitalization. Communication is more effective with text message for example if we do not feel like talking to someone it is more convenient and more effective.
The most difficult reading for this week was “The song of the alphabet in cyberspace”(Levinson,1999). It was hard to grasp the concept of McLuhan’s acoustic space. After reading the paper a couple of times and referring back to the lecture, I understood the concept.
The discussion questions are:
How do you determine the accuracy of the Internet?
How much will digital communication effect verbal communication?
This week’s readings and lecture will definitely help me at my work and my future classes.
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