Con

CONVERGENCE CULTURE
As learned from the Convergence culture book by Henry Jenkins, convergence is the flow of content of multiple media, it is a merge of the new and old media, convergence occurs in all different ways in technological, cultural, industrial, or social advances. Convergence encourages consumers to look into the new technology through each individual’s needs or thinking, or with social interactions with others. For example it is amazing to talk through a computerized camera attached telephone, on each side of the world and we can see each other personally through this Technical device.
The first key idea, the author’s claim that convergence is “an old concept taking on new meanings,” it means the change to attract the consumers to something new, although the roots of the innovation are the same. The new media can bring new change, keeping the old ideas in mind, but cannot replace it, there all different kinds of consumers these day , some are computer savvy and some are not , who want their lives to be kept simple.
The second idea is about the participative culture that helps drive the process of convergence culture through internet interactions, when we publish our own blogs, we put our own information according to our knowledge, which goes to the consumers. It is just amazing how we put a few words on the internet to inquire and we can gather enormous amount of information in seconds from over the world. Participation involves the abilities of different people in this emerging culture.
It is so hard for some people to deal with the new escalated functions in our daily life like all these digital boxes attached to the television and consoles, it is difficult to figure out where everything is converged, what functions it does and how to use each remote, that is when people want to go back to the original simple methods. For some the new media mishmash or conglomerates are fascinating and they get entertained by the convergence.
The third is the media convergence. Convergence takes place in our daily life more often than before, by the time one gets acquainted with one product a new better quality and better priced products comes in the market to attract the consumers. Sometimes the companies even obsolete the older product, when replacement parts of the older product are not available, then consumers are bound to get the new product.
My most difficult concept from this week’s reading was the author’s report from Cheskin Research”…What we are seeing is the hardware diverging while the content converges.” And the media conglomerates as well.
Questions to discuss:
How can we convince people to become computer savvy?
How can we facilitate conversions to people who are not computer savvy or do not know the digital conversions?

We are in the age of convergence culture, all the accessories or the luxuries are becoming the necessities of our daily life, like the cell phones, navigation system, answering machines, caller I.D. in the phone system, computers and microwaves. This relates to my week’s readings, to merge into the convergent media as fast as we can before we get many more new innovations. I have definitely learned a lot about convergence cultures.